How to write an authentic bio for Instagram or other social networks
Find out how to create a social media bio that doesn’t repeat the repetitive formulas that everyone uses.
The bio of your profile on social networks is your letter of introduction to the world, it is the first thing you notice when you follow someone. You have a few characters to show the world that you have something interesting to say before they realize otherwise.
In particular, there are some repeated formulas that you should avoid if you want to have an authentic bio on your profile on social networks.
«Expert @ in …»
How many times have you heard the leading experts in an industry say they are experts? Surely few. When someone is an expert in something they show it by doing, not by saying it in their bio.
If you think you are an expert, there are less arrogant formulas that give information about your field of work or your passion without you judging your degree of knowledge about it yourself.
«Passionate about …»
If you dedicate yourself to something, putting passion into it is what will contribute the most to you and what you do. However, “passionate about” has become too recurrent a topic. More in a bio. It will not differentiate you.
The term has been devalued to mean ‘I quite like it’, ‘not bad’, and finally ‘I think I know what it means’. It has become so corrupted that it means nothing, and therefore does not contribute.
“My bio is my CV”
A person is more than what they have studied or where they have worked, and your bio should reflect who you are in as much detail as possible.
You don’t have to put a pad before every word. Hashtags have a purpose, either to tag content, humorous, make it easier to find … it is an exercise either in categorization or branding, but never filler.
“My opinions are my own”
Unless you work in a medium with an editorial line that forces you to clarify it, which totally justifies it, it is understood that your opinions are yours . Specifying it is unnecessary and tedious.
2.0 or 3.0
Understood, you have a blog and you live in this digital world, but don’t forget that the person who is reading you does too. The term is so vague that it can mean anything , if you really do something special in the online world, express it in a way that distinguishes you . Demonstrate by doing, as we have said before.
Use phrases from others
And this includes famous quotes, motivational phrases, movie clips … The best way to describe yourself should not be through things that others have done . One hint, if it’s from Paulo Coelho, don’t do it.